Background

Founded in 1934, William Hill have over 70 years of experience offering betting services. Currently they operate over 2,000 licensed betting offices in the UK. They operate the fastest growing Internet gambling site of any UK based betting company with 292,000 active clients. They also operate 7,500 Fixed Odds Betting Terminals. In short, they are universally recognised as one of the world's leading sport bookmakers.

Website (8)

Once you've logged in and selected your sport, the layout is intuitive and it’s very simple to find a range of markets on your choice of event. The use of flash is quite neat when revealing or closing the list of events, while placing a bet couldn’t be easier.

Odds and Markets (8)

Form guide for UK horse racing, Access the Racingpost.co.uk Spotlight tipster for every Horse Race.

Complete soccer statistics for major European championships.

Customer Service (8)

Hills lose marks for customer service due to not clearly supplying a telephone number on their website. Instead, they provide a wide range of FAQs (the search box was used to find the phone number!), while they have an online form for any emailed queries. However, they are very quick to response and are nearly-always helpful and polite.

Introductory Offer (9)

You'll get a free £100 bet after registering and staking a minimum of £100 - Simply open an account and follow the instructions to get this £100 free bet.

Live Hill, 'in-running' odds on all live UK football and other major sporting events.

William Racing, Best Odds Guaranteed on ALL UK and Irish Horse Racing markets.

Live William Hill Casino, £25 New Player Bonus available to all new Live Casino players.

William Hill Poker, £250 New Player Bonus available to all new Poker players.

Verdict

For those new to online betting, William Hill are a solid pick, especially now they offer a free bet to new customers. Despite the makeover, their website is quick and easy-to-navigate, with their markets and odds well-presented. You can also be guaranteed a safe and secure betting experience, as well as a quick payout. If you’re looking for sharper prices and a more dynamic In-Play experience, there are better options.

Website	8
Odds And Markets	8
Customer Service	8
Introductory Offer	9

Name	WilliamHill
Web site	WilliamHill.co.uk
Established	1934
Country	United Kingdom
E-mail	support@ williamhill.co.uk
Telephone	0800 22 33 11

Support Quality	Good
24/7 Support:	Y
Web site FAQ	Y
Speed	Fast
Knowledge	Strong
Friendliness	8
Payout Time	48hrs
Withdrawal	80%