There's no denying that Boyles have ballooned as a company since going online in 2001, especially in 2006 and 2007. Like their main Irish rival, managing director John Boyle is keen to nurture a sense of customer loyalty through competitive products and a top class level of service.
The Boylesports website offering has to be slick, quick and user-friendly, and the good news is that the website is. The interface is pretty much atypical of many bookie sites in the industry but the look and feel is clean and crisp and very user friendly.
Available sporting markets are easily found, although the collapsible left-hand sports menu may prove confusing to some customers.
Boylesports make amends in their small markets by offering enhanced place terms although punters generally prefer the bigger price in the first place.
For the high-profile football matches, you'll often see them taking a strong position as they strive to grow their market share.
As you'll gather from their English-only website, the markets that they offer tend to cater for UK and Irish customers with a focus on the Premiership.
Use the Boylesport live chat facility or email care@boylesports.com
£20 in free bets available for all new customers.
While the range of sports and markets are far from spectacular, they're generally competitive with pricing, while they rightfully acknowledge the importance of customer service - something that can't be said for every other bookmaker out there.